How to See the Keywords People Use to Find Your WordPress Site (2024)

Do you want to see the keywords people use to find your WordPress website?

Keywords are the phrases users type into search engines to find the content they are looking for. Learning the keywords that bring visitors to your website will help you decide which keywords you should rank for.

In this guide, we will show you how to easily see the keywords people use to find your WordPress site.

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What Is Keyword Tracking and Why Is It Important?

Keyword tracking basically means monitoring the position of your WordPress website for specific keywords in search engines like Google and Bing.

It helps you see important metrics, such as which specific keywords people use to find your website. This lets you focus on what’s working and stop spending time on what’s not.

When it comes to WordPress SEO optimization, we often recommend users do keyword research and add proper keywords and meta descriptions to their websites. This helps your website rank higher in search engines.

But what many beginners don’t know is that search rankings change quite often. If a new competitor enters the market or your previous competitor further improves their SEO, then you can lose the rankings that you previously had and the traffic along with it.

Sometimes Google algorithm updates can also cause your website to increase or decrease in rankings for your top keywords.

At WPBeginner, we believe that it’s easier to double your website traffic and sales when you know exactly how people find and use your website.

With that said, let’s take a look at how to see the keywords people use to find your website.

How to Track the Keywords People Use to Find Your Site

The best way to track the keywords people use and the keywords where your website ranks is by using Google Search Console, which is a free tool offered by Google to help website owners monitor and maintain their site’s presence in Google search results.

We will show you how to connect the search console to your Google Analytics, along with how to bring those reports right inside your WordPress dashboard.

Finally, we will cover how to track not just your own keywords, but also the keywords your competitors are ranking for.

Here is a summary of what we will cover:

  1. Track Website Keywords in Google Search Console
  2. Track Keywords Inside WordPress With AIOSEO (Recommended)
  3. Track Keywords Inside WordPress With MonsterInsights
  4. Track Keyword Rankings in Google Analytics
  5. Track Competitor Keywords Using Semrush
  6. Tips on Improving the Keywords Where Your Website Ranks

Sound good? Let’s get started.

Method 1: Track Website Keywords in Google Search Console

If you have not already done so, then you need to add your website to Google Search Console. You can simply visit the Google Search Console website and follow the instructions in our tutorial on how to add your WordPress site to Google Search Console.

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Once you have added your website to Google Search Console, you will be able to use it to monitor your search rankings.

To view your keyword positions, click on the ‘Performance’ report and then click on the ‘Average position’ score.

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Search Console will now load your reports with the average position column included.

Next, you need to scroll down a bit to see the full list of keywords your website ranks for.

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You will see a list of keywords with the number of clicks, impressions, and position of that keyword in search results.

You can sort the data by clicks, impressions, and position columns. You can see your top-ranking keywords by sorting the data by position.

As you scroll down, you will be able to see keywords where your site appears deeper in search results. You can optimize your content to rank higher for those keywords as well.

Method 2: Track Keywords Inside WordPress With AIOSEO (Recommended)

For this method, we will be using All in One SEO (AIOSEO) to see our Google Search Console data inside the WordPress dashboard.

AIOSEO is one of the best WordPress SEO plugins on the market, used by over 3,000,000+ professionals. This comprehensive SEO toolkit will help you easily optimize your site for better rankings, and it has a Search Statistics addon that lets you track your keywords.

This method has two advantages:

  • You get to see your keywords right inside the WordPress admin area.
  • You will also see other helpful SEO reports, which will help you plan more efficiently.

To get started, you need to install and activate the AIOSEO plugin on your WordPress website. If you need help, see our guide on how to install a WordPress plugin for step-by-step instructions.

To use the Search Statistics feature, you will need to connect your AIOSEO account with your Google Search Console account.

To do that, click on ‘Search Statistics’ in the AIOSEO menu from your WordPress dashboard.

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Then, select the ‘Settings’ tab.

From here, you need to click on the ‘Connect’ button to begin connecting your Google Search Console account.

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Next, you will see a Google screen where you can choose which Google account you want to use and sign in. After that, simply click the ‘Allow’ button to authorize the connection.

Finally, you will see a screen where you can choose which website you want to connect to in Google Search Console.

Simply select the site from the dropdown menu, and click the ‘Complete Connection’ button.

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Once that’s done, you will be returned to the Search Statistics Settings screen.

Here, you will see a notification informing you that AIOSEO is fetching the data from Google Search Console and that it may take some time.

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When AIOSEO finishes fetching the Google Search Console data, you can click on the ‘Dashboard’ tab.

You should now see different reports.

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Here, you can see an overview of:

  • SEO Statistics – The search impressions, total clicks, average click-through rate, and average position of all of your content for the date range set.
  • Keyword Positions – The average position of your keywords in Google search results for the date range you have set.
  • Keyword Rankings – The top keywords your content is ranking for, and the Winning / Losing keywords that have seen the biggest changes of position in Google search results.
  • Content Rankings – A detailed report of the top pages, including the top winning and top losing pages, on your website.

To get a more detailed look at the keywords people are using to find your site, you can click on the ‘Keyword Rankings’ tab.

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From here, you can scroll down to the ‘Keyword Performance’ table.

Here, you will see all of your top-performing keywords.

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You can search the table for specific keywords, or click on the ‘Top Losing’ and ‘Top Winning’ tabs to see only that content.

You can also click on a keyword to view the specific content for it, along with statistics like clicks, average click-through rate, impressions, and position.

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Method 3: Track Keywords Inside WordPress With MonsterInsights

You can also use MonsterInsights to track your keywords from the WordPress dashboard, as well as access other important MonsterInsights reports.

MonsterInsights is the #1 Google Analytics plugin for WordPress. It allows you to easily install Google Analytics in WordPress and shows you human-readable reports right inside your WordPress dashboard.

First, you need to install and activate the MonsterInsights plugin on your website. For more details, see our tutorial on how to install a WordPress plugin.

Also, see our guide on how to install Google Analytics in WordPress, for step-by-step instructions.

Once you have installed and set up MonsterInsights, the next step is to connect your Google Analytics account to your Goole Search Console account.

Simply, log in to your Google Analytics account and then click on the ‘Admin’ button from the bottom left corner of the screen.

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Next, you need to click on ‘All products’ under the property column and then click on the ‘Link Search Console’ button.

This will take you to the Search Console settings page, where you need to click on the ‘Add’ button. After that, you will see a list of websites added to your Google Search Console account.

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Click on the ‘OK’ button to continue, and your Analytics and Search Console accounts will now be linked.

You can now view the keywords your website ranks for inside the WordPress admin area.

Simply go to Insights » Reports and then switch to the Search Console tab.

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You will see a list of keywords where your website appears in the search result. Next, to each keyword, you will also see the following parameters:

  • Clicks – How often your site is clicked when it appears for this keyword.
  • Impressions – How often it appears in search results for that keyword.
  • CTR – The click-through rate for this keyword.
  • Average Position – Your site’s average position in search results for that keyword.

Method 4: Track Keyword Rankings in Google Analytics

In the previous method, we showed you how to connect Google Search Console to your Google Analytics account and view the reports inside your WordPress dashboard.

However, you can also view your keyword rankings inside Google Analytics.

Simply, log in to your Google Analytics dashboard and go to the Acquisitions » Search Console » Queries report.

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Your search keywords will be listed under the Search Query column. For each keyword, you will also see its CTR, impressions, and average position.

Method 5: Track Competitor Keywords Using Semrush

Do you want to track not just yours but also the keywords your competitors are ranking for? This method allows you to do that with actual tips on how to outrank your competition.

We will be using Semrush for this method. It is one of the top SEO rank tracker tools on the market because it helps you get more search traffic to your website.

We use it on our many websites to gather competitive intelligence.

First, you need to sign up for a Semrush account. Note: You can use our Semrush coupon to get a better deal.

After you have created an account, you can enter your domain name at the top search bar under the Semrush dashboard.

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Next, Semrush will show you a full keyword report with a list of your top-ranking keywords.

You should click on the ‘View Full Report’ button to get the full list of keywords.

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Next to each keyword, you will see its position, volume of search, cost (for paid advertisement), and the percentage of traffic it sends to your website.

You can also enter your competitor’s domain name to download a full list of all the keywords where they rank.

Tips on Improving the Keywords Where Your Website Ranks

As you go through the list of keywords, you will notice some of your results rank quite well (in the top 10) with significant impressions but very low CTR.

This means that users didn’t find your article interesting enough to click on. You can change that by improving your article’s title and meta descriptions. See our guide on how to improve blog post SEO to rank higher.

You will also see keywords where your website can easily rank higher. You can then edit those articles and improve them by adding more helpful content, adding a video, and making it easier to read.

If you are using Semrush, then you can use their Writing Assistant Tool, which helps you improve your content by making it more SEO-friendly for that particular keyword. See our guide on using the SEO Writing Assistant for more details.

We hope this article helped you learn how to see the keywords people use to find your WordPress site. You may also want to learn how to easily increase website traffic, or see our list of the best WordPress SEO plugins and tools.

If you liked this article, then please subscribe to ourYouTube Channelfor WordPress video tutorials. You can also find us onTwitterand Facebook.

How to See the Keywords People Use to Find Your WordPress Site (2024)

FAQs

How can I see what keywords people use to find my site? ›

To see what type of keywords users are searching for to find your website, pop over to Google Search Console > Search Traffic > Search Analytics. Once you're here, you'll see a list of keywords that are getting some traction.

Where do I find keywords in WordPress? ›

First, go to Search Appearance » Global Settings in your WordPress admin. Then, scroll down to the Home Page section. On this screen, you can easily enter a meta description and keywords, just like you would for a post or page. All in One SEO will use your tagline as your meta description by default.

How do you find out what people are searching for? ›

What is Google Trends? Google Trends is a tool that lets you explore what the world is searching for by entering a keyword or a topic in the Explore bar. It also shows the Daily and Real time search trends.

How do I show SEO in WordPress? ›

Here's what you need to know to get started.
  1. Check Your WordPress Visibility Settings. Rule #1 of figuring out how to add SEO to WordPress: Check all your boxes. ...
  2. Update Your Permalinks. ...
  3. Use Tags and Categories. ...
  4. Choose an SEO Plugin. ...
  5. Use XML Sitemaps. ...
  6. Internally Link Your Site. ...
  7. Optimize Your Images. ...
  8. Use SSL.
May 31, 2023

Where can I find most searched keywords? ›

To see the top trending searches for the day, you'll want to head to the menu at the top left side and 'Trending Searches. ' This will display all of the top search words and phrases of the day based on Google's own data.

Where are keywords located? ›

This means that keywords should be used naturally throughout the content, but they should also be included in the headings and tags, including the H1 and H2 tags, the title, the meta tags, and the meta description.

Can you tell if someone has Googled you? ›

There is no way to know if you've been Googled, and you can't know how many times your name has appeared in search results. However, you can use Google Alerts to find some answers. An alert looking for your own name might seem somewhat self-absorbed, but it's the first step in playing it safe.

Is Google keyword Planner free? ›

You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them.

Does WordPress have built in SEO? ›

WordPress comes with several built in search optimization tools, including the ability to use . htaccess to create apparently static URLs called permalinks, blogrolling, and pinging. There are also a number of third party plugins and hacks which can be used for search engine optimization (SEO).

How do I improve SEO on WordPress posts? ›

WordPress SEO Best Practices for On-Page
  1. Install a WordPress SEO Plugin. ...
  2. Conduct Extensive Keyword Research. ...
  3. Create SEO-Friendly, High-Quality Content. ...
  4. Avoid Cannibalization. ...
  5. Optimize Meta Titles and Meta Descriptions. ...
  6. Use the Proper Heading Tags. ...
  7. Create an Internal Linking Strategy. ...
  8. Include Reliable External Links.

Does WordPress have SEO tools? ›

Out of the box, WordPress already includes all of the tools and features that you need to create SEO-friendly content. The Content Management System (CMS) enables you to add titles, meta descriptions, headings, alt text, tags, customize URLs, and much more. Those small tasks (among many others) add to what we call SEO.

How many searches is a good keyword? ›

If you twisted our arm for a definitive answer, a good keyword search volume is 100 – 1000 searches a month, as this would likely provide good levels of organic traffic. However, a 'good' keyword volume depends on a variety of factors, including search intent, industry, seasonality, and competition to name a few.

Is answer the public worth it? ›

AnswerThePublic is the best tool that can be useful for content creators to gather insights and ideas for content creation based on what people are searching for online. It generates a list of questions people are searching for on a particular topic.

How do I find most searched keywords in Google Analytics? ›

Go to the Search Console tab at the top of the report. From there, you'll see the top 50 search terms for your website. As you can see in the screenshot above, you'll see the number of clicks, impressions, click-through-rate, and average position for each of the keywords.

How do I find low competition keywords for free? ›

You can achieve this by simply copying/pasting the main terms into Google Keyword Planner. This will provide you with related metric information such as cost per click, competition, search volume, etc.

What are the 4 types of keywords? ›

The four types of keywords to classify search intent are informational, navigational, commercial, and transactional.

How many keywords should I use for SEO? ›

Aim for one to four keywords around a single topic per page. Use those keywords and their reworded variations in your content and header tags. It's easier for pages to rank if they focus on one topic because there is limited space in the title and meta description tags, and you won't be able to fit all of them.

Who is most searched woman? ›

Actress Zendaya Coleman has topped the list of most Googled black women in 2022. The 26-year-old actress led the ranking released by lifestyle website far ahead of other Top 10 female stars in the list with 2.71 million monthly average Google searches in 2022.

What is the most googled question 2023? ›

Top 10 Most-Asked Questions On Google In 2023
RankQuestionAverage Monthly Search Volume
1how many ounces in a cup9,140,000
2how to download whatsapp7,480,000
3where's my refund6,120,000
4how bmi calculator6,120,000
6 more rows

Who is the most googled man in 2023? ›

Who is the most Googled person globally? As of June 2023, the most searched person on Google globally was actor Johnny Depp followed closely by actress Amber Heard.

Is someone watching your Google searches? ›

Yes. Internet providers can see everything you do on the internet. The only way to defend against this is by encrypting your data. Solutions like VPNs, HTTPS proxies, and the Tor browser can help you protect your data.

Can I track who searched me on Google? ›

Google Alerts is the most popular tool used to monitor names online. Can you see who searches for you on Google with this tool? No. But you can monitor when new information is published about you on the internet.

How do I block someone from searching me on Google? ›

A quick way to clear those results is by making sure the profiles on those accounts are private. By making those profiles private, Google won't display them in search results.

Do SEO keywords cost money? ›

Technically, SEO is free. You're not paying money for SERP placement. Google ranks content based on a number of factors including the E-A-T trio: Expertise, Authority, and Trust. They're going to highly rank those who are seen as valuable resources for users.

How much does SEO keyword cost? ›

SEO software for keyword rank tracking costs between $500–$4,500 per month depending on the number of keywords tracked, and rates for consultants fall between $500–$3,000 for a monthly retainer.

What is the average cost for keywords on Google? ›

However, the average Google AdWords cost per click is between $1 and $2 on the Search Network(search results). The average CPC on the Google Display Network(on other websites) is under $1. The most expensive keywords in AdWords and Bing Ads cost $50 or more per click.

How do I add keywords to WordPress without plugins? ›

Method 2: Add Meta Tag Without a Plugin
  1. Step 1: Open the header. php File. ...
  2. Step 2: Copy and Customize the Meta Tags. Next, copy the generic keyword meta tag below and paste it under the opening <head> tag: ...
  3. Step 3 (Optional): Use a Conditional Tag Query. How about the meta tags for a single WordPress post?
Sep 27, 2022

How do I find keywords in a blog post? ›

Start with a Broad Search to Get More Specific Keyword Ideas. Another way to find keywords—and ideas—for your blog posts is to use a free keyword research tool to search for a broad topic. Then, mine the related keywords the tool produces to find specific keywords and ideas.

How do I find keywords for content writing? ›

How to choose the right keyword
  1. Research. General business know-how will only get you so far. ...
  2. Plan and test. By now, you've probably got a pretty big list of keywords you could use. ...
  3. Place keywords in effective positions. It's not just about which keywords you choose, it's about where you put them too.
Aug 30, 2017

Does WordPress have a search function? ›

WordPress search works like a search engine, only on a smaller scale. It's included in WordPress core by default, and some themes may style it to match the rest of your theme settings. You can add it to your site using a Search block or widget, depending on the theme you're using.

Can you do SEO on WordPress without a plugin? ›

The short answer to this question is no. You already get access to a lot of powerful built-in tools and functionality that will help you optimize your pages and their content for search engines. Therefore, you don't really need to use SEO plugins with WordPress.com.

How do I optimize my WordPress site without plugins? ›

How to increase your WordPress website speed without plugins:
  1. Run a speed audit to measure the before speed score of your website.
  2. Optimize all images in your media library and update them in your website builder if necessary.
  3. Optimize HTML, CSS, and JS files with minification and only load them on a required basis.

How do I create a custom search in WordPress without plugins? ›

To add an Ajax search feature to the WordPress default search form without using a plugin, you can follow these steps: Create a search form in your WordPress theme's file. You can use the get_search_form() function to generate the default WordPress search form, or you can create a custom form with an input field.

How do I extract keywords from my blog? ›

How to Extract Keywords from a Website
  1. Step 1: Analyze Your Content. The first step to keyword extraction is analyzing your website's content. ...
  2. Step 2: Use a Keyword Extractor Tool. ...
  3. Step 3: Analyze the Results. ...
  4. Step 4: Optimize Your Content. ...
  5. Step 5: Monitor Your Results.

How do I make my blog searchable? ›

Add keywords to your post and page titles

To improve the ranking of your posts and pages in searches: Include keywords that explain what the post or page is about. Try to keep your titles under 60 characters. Short and concise titles are more readable and don't get cut off.

What are content SEO keywords? ›

Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site.

How do you use keywords in website content? ›

Adding keywords for SEO
  1. Step 1 - Brainstorm a list. To start, create a list of keywords people might be searching for to find sites like yours. ...
  2. Step 2 - Refine the list. Use the list that you created in Step 1 to figure out which keywords to prioritize. ...
  3. Step 3 - Add keywords to your site. ...
  4. Step 4 - Track results.

How do I find SEO keywords in text? ›

You can use a keyword extractor to pull out single words (keywords) or groups of two or more words that create a phrase (key phrases). Try the keyword extractor, below, using your own text to pull out single words (keywords) or groups of two or more words that create a phrase (key phrases).

Do WordPress websites show up on Google? ›

Check your privacy settings

WordPress.com websites can be set to be Public, Hidden, or Private. Each option changes how search engines interact with your site. To ensure that you show up on Google, you'll want to set your website to Public. You can change these settings by going to My Sites > Settings > General.

How do I make my WordPress search engine like Google? ›

Installation
  1. Upload the plugin to the '/wp-content/plugins/' directory.
  2. Activate it through the 'Plugins' menu in WordPress.
  3. Enable the plugin and enter Google Search Engine ID: Settings -> WP Google Search (See screenshots for more information.)

How do I implement search in WordPress? ›

How to Add Search Bar in WordPress – 3 Easy Methods for Beginners
  1. Go to your Admin Dashboard.
  2. Navigate to Appearance > Widgets. Here, you'll find the widget named Search under the Available Widgets.
  3. Click on it and then hit the Add Widget button. ...
  4. Now go to your site and you'll see the Search widget on the sidebar.
Apr 28, 2023

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